Communicating the benefits of cycling

A man riding his bike on an offload trail with a big smile on his face.
The feeling of joy is a great motivator for bike riding.

Overview of action

Action 2.3, Queensland Cycling Action Plan 2017–2019
Status: complete

Develop and implement a communications strategy to show the benefits of cycling, provide riding tips and show that riding a bike is easy and for everyone.

Achievements

Sharing the benefits of bicycle riding with the whole community has been the focus of a new research project led by the Department of Transport and Main Roads.

The research has helped us to understand the attitudes, barriers, motivations and behaviours of people in Queensland towards riding a bicycle.

This work included creating typologies for Queenslanders, including people who currently ride, those who would consider riding if conditions were right and those who will never ride.

We are using the research to inform communication and activities to encourage people to ride bicycles more often in Queensland.

Next steps

We will develop a fun and engaging campaign to promote and highlight the benefits of riding a bike.

Lead agency

Department of Transport and Main Roads