Article: Using Strava data to prioritise investment

A strava map, black with orange and green lines running through it where people have cycled.

We are using cycling data from Strava, a smartphone application that tracks athletic activity via GPS, to analyse de-identified information on where and when people are riding.
 
With more than 75,000 registered users of the app in Queensland in 2015, this data can be used in a cost-effective way where there are high volumes of cyclists to:
  • demonstrate where and when cyclists ride to help plan and prioritise investment in cycling infrastructure and signage
  • identify potential conflicts between cyclists, pedestrians and other road users
  • analyse route choices of cyclists
  • take a high-level view of the network usage.
The North Brisbane Bikeway is an example where Strava data was used in the evaluation of the project to show locations with increased/decreased activity in the vicinity of new infrastructure. It suggested that there was a significant (20–30 per cent) decrease in cyclists using busy roads in the vicinity of the bikeway.1

  1. Strava Inc. 2016. Strava Metro: North Brisbane Bikeway. Hanover. Unpublished report
    prepared for the Department of Transport and Main Roads.